Customer retention tip #237 You can enable custom solutions that differentiate and increase retention. A customer recently added a company store to their benefit site. It allows employees to buy company mugs, shirts, etc. By adding this feature to the website the broker was ensuring more use of the website and greater client retention. The challenge was how to build it so it would be easy for the customer to maintain and manage without incurring lots of cost. The broker engaged BrokerSuite client services to work directly with their customer which saved them time and allowed the employer to work directly with our professional Account Management and Development staff. Working with our technical team, BrokerSuite devised three different possible solutions for them. The customer opted for the least extensive solution and was able to launch the store quickly. The result is the customer found a great reason for increasing employee usage of the site which in turn increases their customer retention. Everyone wins. For more ideas like this contact a BrokerSuite Account or Sales Manager today.
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